They say perfume is something that fades as the time passes. Perfume city of India is one such place that is slowly losing its fragrance. The city we are talking about was once the capital city of the king Harshavardhana and now Perfume city of India is Kannauj. Since the ancient time which goes back to the Mughals Kannauj has been the hub of perfume manufacturing. The perfume is known as Kannauj perfume or Kannauj ittar. As they say “Perfume is something which is invisible and yet an unforgettable accessory”. If you visit Kannauj you could feel that you are always enveloped by the amazing fragrance of Kannauj ittar.
Kannauj is situated in Uttar Pradesh which is the northern part of India. The perfume production in Kannauj is protected under the geographical indication(GI) of the agreement on trade related aspects of intellectual property rights(TRIPS) agreement. Kannauj is often referred as the perfume capital of India. Kannauj perfume has big local and international market and the Kannauj ittar is exported to countries like USA, UK, UAE, Saudi Arabia, Iran, Iraq, Singapore, France, Oman, Qatar etc. The famous place for perfume is Kannauj is Bada Bazaar and if you happen to visit their then you will receive a warm welcome from the shop owners and you will get to try a variety of fragrances.
Kannauj is India’s pride and has amazing potential in leaving a mark on the world in terms of its perfume industry. The last chief minister Mr. Akhilesh Yadav took amazing initiatives to establish Kannauj Ittar in the international market. He launched four perfumes and each of them represented the fragrance of four cities which are Varanasi, Agra, Lucknow and Kannauj. With this article we hope that the present government should work in spreading Kannauj perfume worldwide and lets hope that in the future Kannauj Ittar is not lost in the pages of history.